the following:
An introduction with a detailed description of the company
A SWOT analysis diagram that includes strengths, weaknesses,
opportunities, and threats
An evaluation of how specific internal factors (strengths and/or
weaknesses) support and/or promote a competitive advantage;
examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities
and/or threats) support and/or promote a competitive advantage;
examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Demographics
Regulations (political, environmental, or economic)
Fig: 1